International Brand and Activation Manager (IBD) (m/f/d)

The best of fruit for a healthy and enjoyable life – that's what the Eckes-Granini Group stands for. With strong brands, dedicated employees and sustainable profitability, the family-owned enterprise offers superior quality in the juice, fruit-beverage, and smoothie segments. Our International Business Development Team (IBD) makes our strong brands available to consumer where we do not have own subsidiaries. To succeed, IBD develops and manages strong strategic partnerships in different countries and a network of strong distributors. Goal is to expand our company´s geographical scope outside of Europe based on a clear value generation strategy. This means to provide clear and aspirational product benefits for our consumers and a high level of service quality and consultancy for our external partners. We are therefore looking for a highly motivated, open-minded, and versatile:

International Brand and Activation Manager (IBD) m/f/d

To translate our international business development and respective brand strategy for all IBD brands into actionable go-to-market plans and to provide the right material and support for local execution (out of store and in store)

To drive the growth of our international brand granini in all IBD countries in close cooperation with the IBD Commercial team and the international brand lead


RESPONSIBILITIES:

Responsible for the development of our international brand granini

• Translation of the international granini brand strategy into local/regional strategies in the key IBD countries
• Coordination of all granini activities within IBD and link to international granini team as active member of the granini core team community (key point of contact
• Definition of the IBD innovation pipeline for granini

Responsible for the development of the communication campaigns, POS activities (retail/OOH), media planning and digital activities for all IBD brands and all regions which includes mainly BeNeLux, Central Eastern Europe, French Overseas Territories, CIS and Africa.

• Translation of the international/local brand positioning in creative visual routes for all of our brands in the respective regions
• Briefing, steering and optimization of campaigns with local agencies (creative, media and digital incl. always on-principle on Social Media)
• Work with Commercial Managers IBD and Partners all over the world to develop sales via POS presence and consumer activation mechanism.
• Act as interface between the corporate headquarters and the commercial managers ensuring an efficient flow and use of information.
• Responsible for efficient repartition and use of the budget

• Master’s degree or bachelor plus equivalent practical experience. We find career with a proven track record exciting even without a degree.
• Experience in consumer marketing incl. brand management, trade marketing and development of marketing campaigns (Advertising/Digital/Social Media)
• Experienced in working within a small cross-cultural and cross-national team
• Ready to work with a high level of freedom within a clear framework
• Passionate about consumers across various countries and cultures and able to translate consumer understanding in relevant, disruptive communication
• Strong team player able to defend your convictions in a complex working environment
• You are highly team-oriented and enjoy developing yourself and others.
• You are familiar with matrix organization and master cross-cultural, cross-national and cross-functional teams.
• Good MS-Office user skills
• Languages: Very good level of English and French needed – German and any other language is a plus
• Willingness to travel
• Hybrid working model

Location: Germany, France or Austria (home office possible)